Tuesday 24 June 2014

MISSION & VALUES

Sobeys launched a mission to make better food accessible to Canadians. Today, Sobeys announced the launch of the new brand situating for the Sobeys standard of stores aimed at empowering and helping Canadians explore the world of better food. 

Sobeys is transforming its shopping experience for its customers to reflect its new commitment to food. Sobeys is trying to offer Canadians better food experiences that permit them to enjoy new and healthy nourishment, look for sound and wholesome items, make practical decisions and spare time. Also, customer believes that grocery stores play an important role in helping Canadians to eat healthy and better. Overall, the company’s goal is to be the best food retailer and recognized as best workplace environment in Canada. 




                                                                              Sobeys Service




Better Food and Journey

Sobeys has come up with a new tagline “Sobeys Better Food For All” which itself reflects its new brand positioning and the tagline brought to life through 4 main pillars:


  • Enjoying Fresh and Tasty Food
  • Shopping for Healthy and Wholesome Products
  • Choosing Sustainable Products
  • Saving Time




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