STRENGTHS

• Provide various in store services (wine tasting, cooking classes, catering, live music, etc)

• Privately-owned company

• High growth rate

• Reduced labor costs

• Open 24 hours a day

•  Second largest food retailer in Canada

• More than 1500 supermarkets operating under different banners

http://swot.advisorgate.com/swot-s/35308-swot-analysis-sobeys.html

http://sobeysgd.blogspot.ca/2013/10/sobeys-strengths-weaknesses.html

http://www.pictouadvocate.com/files/2013/01/cooking-classCMYK-1024x682.gif

http://www.sobeyssustainability.com/App_Themes/sustainability/overview/en/images/sobeys_inc_brands.gif